What is an instagram handle ? Tips to Create the Best Business Instagram Handle
Imagine this: you stumble upon a brand on Instagram, and their handle is something like @best_business_94839, hard to remember, messy, and unprofessional. Would you trust them? Probably not.
Now picture a sleek, catchy handle like @LuxeBites for a bakery or @FitWithMia for a fitness coach. It instantly tells you what they do, is easy to recall, and looks polished. That’s the power of a great Instagram handle!
Your Instagram handle isn’t just a random username; it’s your brand’s digital identity, first impression, and a tool to get discovered by the right audience. Get it wrong, and your brand risks blending into the noise. Get it right, and you stand out effortlessly.
In this guide, we’ll explore what an Instagram handle is, why it matters, and 9 proven tips to create a professional, memorable, and SEO-friendly handle that elevates your brand.
What Is an Instagram Handle?
An Instagram handle (also called a username) is the unique name that appears after the @ symbol on your profile. It’s how people tag you, search for you, and recognize your brand on Instagram.
For example:
- @GlowSkinCare – clean, professional, and easy to remember
- @glow_skincare_1234 – hard to type, messy, and forgettable
Your handle is different from your display name, which is the bold name shown on your profile. While you can change your display name freely, your handle must be unique and only allow periods and underscores as special characters.
Why Your Instagram Handle Matters
Your Instagram handle is more than just a username; it’s a digital handshake. For businesses, a professional handle immediately sets the stage for attracting potential customers. Here’s why it’s crucial:
- First Impression –
Your handle is the first thing people notice. A sleek, memorable handle builds trust instantly.
- Online Identity –
Think of it as your brand’s name tag in the social media universe. It should reflect your business and values.
- Search & Discoverability – Including relevant keywords helps users find you on Instagram and search engines.
- Brand Consistency –
Using the same handle across TikTok, Twitter (X), Facebook, and LinkedIn strengthens recognition.
- Memorability – A clean, catchy handle sticks in people’s minds. A complicated one risks losing potential followers.
9 Tips to Create the Best Business Instagram Handle
1. Keep It Simple and Memorable
Would you rather follow @The_Best-Bakery_NYC_2024 or @SweetNYCBites? The shorter, simpler handle wins.
Best practices:
- Stick to 30 characters or fewer
- Avoid excessive numbers, underscores, or symbols
- Use capitalization for clarity (e.g.,
@BlueMoonCafe)
Pro Tip: If your desired handle is taken, add an industry keyword: @BloomBakeryOfficial instead of @BloomBakery.
2. Reflect Your Brand Identity
Your handle should tell people who you are and what you do. This builds trust and attracts followers genuinely interested in your niche.
Examples:
- Fitness coach:
@FitWithEmma
- Fashion boutique:
@ChicThreads
- Digital agency:
@SocialBoostCo
Avoid generic names like @JohnsBusiness. Stand out by being specific.
3. Use SEO and Keywords
Instagram handles can include keywords that improve searchability on Instagram and search engines.
Think about what your audience is searching for:
- Coffee shop in LA:
@LACoffeeHouse
- Wedding studio in NYC:
@NYCBridalStudio
- Plant-based restaurant in San Francisco:
@VeganEatsSF
A keyword-rich handle makes it easier for potential customers to discover you.
4. Check Availability Across Platforms
Consistency matters. Check if your Instagram handle is available on Facebook, TikTok, Twitter, and LinkedIn. Tools like Namechk or KnowEm can help.
Pro Tip: If taken, try subtle variations:
- @LuxeDesign → @LuxeDesignCo
5. Be Creative & Unique
Your handle should stand out, not blend in. Avoid generic names like @BestBakery or @SocialMediaExpert.
Creative ideas:
- Play with words:
@Plantastic for a plant shop
- Use creative spellings:
@CrispKreations instead of
@CrispyCreations
- Add action words:
@ShopLuxeTrends instead of
@LuxeTrends
Avoid unreadable handles like @XclusveStylz they hurt discoverability.
6. Think Long-Term
Choose a handle that works as your business grows. Avoid overly specific handles:
- @EmilyWeddingPhotos → too narrow if you expand services
- @TrainWithAlex → broader, allows growth
Long-term thinking ensures your handle remains relevant.
7. Avoid Copyright Issues & Scams
Check for trademarks before committing to a handle to avoid legal issues.
- US businesses: check
USPTO.gov
- Avoid buying handles from unverified resellers. Instagram does not endorse this.
Pro Tip: Subtle tweaks can help if the handle is taken:
- Add “The”:
@TheLuxeCafe
- Use “HQ” or “Official”:
@LuxeCafeHQ
8. Keep It Professional (Or Fun)
Your handle sets the tone.
- Businesses:
@GlowSkinCare,
@BistroBites
- Influencers:
@WanderWithJess,
@FoodieDiaries
Avoid unnecessary numbers or symbols: @_best__fashion__girl_92. Your handle should be memorable, readable, and aligned with your brand tone.
9. Match Your Domain Name
Align your handle with your website for brand consistency.
For Example:
- Website:
www.LushBakes.com → Instagram handle:
@LushBakes
- If taken, try:
@LushBakesOfficial,
@LushBakesCo
Consistency drives traffic and strengthens your digital presence.
How to Change Your Instagram Handle
If rebranding or refining your handle:
- Open the Instagram app and go to your profile.
- Tap
Edit Profile.
- Change your username in the field provided.
- If unavailable, try small variations like underscores, periods, or abbreviations.
- Tap Done to save.
Buying Instagram Handles: Worth It?
Some businesses consider buying handles if theirs is unavailable.
Pros:
- Secure the ideal brand name
- Strengthen brand consistency
Cons:
- Instagram does not officially support buying/selling handles
- Risk of scams
- No official recourse if problems arise
Instead, tweak your desired handle with small changes:
- Add “The” or “HQ”
- Include keywords:
@LuxeCafeNYC
Final Thoughts
Your Instagram handle is your brand’s digital identity. A well-chosen handle improves discoverability, builds trust, and leaves a lasting impression. Keep it:
- Short and memorable
- Relevant to your niche
- Consistent across platforms
- Easy to spell and type
Managing your Instagram effectively goes beyond the handle. A clear handle, strong branding, and consistent posting can dramatically improve engagement and follower growth.
FAQs About Instagram Handle
How do I find my Instagram handle?
Your handle is the name after the “@” symbol on your profile. Open Instagram → Tap your profile picture → See it at the top.
Is my username the same as my handle?
No. The handle is unique and used for mentions. Your display name appears bold on your profile and is not unique.
What if my desired handle is taken?
Try small variations:
- Add a period: @Your.Brand
- Add an underscore: @Your_Brand
- Use abbreviations or location: @NYCFitnessCoach
How often should I change my handle?
Only change if rebranding, your business evolves, or your current handle isn’t discoverable. Frequent changes can confuse followers.
What characters are allowed in a handle?
Only letters, numbers, periods, and underscores. No spaces or special characters.
Should I include my location?
Yes, if your business serves a local area. It improves discoverability and relevance for local customers.
Can I trademark my Instagram handle?
Yes, if it represents your brand, but consult a legal professional to avoid conflicts.
Can handles help with SEO?
Including relevant keywords can improve your profile’s searchability on Instagram and search engines.
Disclaimer: The information on this website and blog is for general informational purposes only and is not professional advice. We make no guarantees of accuracy or completeness. We disclaim all liability for errors, omissions, or reliance on this content. Always consult a qualified professional for specific guidance.
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